Initial situation

A state-owned telecommunications service provider in the Middle East wanted to replace its copper cable with fiber optic cable.

The challenge

The company did not know exactly what value the previously used copper cables represented and how these assets could be marketed to the highest bidder.

Objective

Best possible marketing of the assets held

Approach

Recording the specifications of the copper cables procured and installed:

• Dimensions

• Degree of purity

Calculation of the copper mass

Determining the market value

Researching potential customers

Results

• the current market value was calculated 

• several potential buyers were identified

• the assets were sold on the international market to the highest bidder